Success Stories

Real-life examples should ideally drive every concept. Here are some of the examples of big corporate giants:

	How TikTok makes money – Like any potential social media, TikTok business model has started with advertising to make money but increased two more revenues: app purchases (TikTok Coins) and e-commerce offerings.
	Taobao.com – The brightest stone on Alibaba Group´s crown, Taobao is their largest website, focused on consumer to consumer (C2C), providing small entrepreneurs with a clear road to offer their products to a web of consumers that reaches across the globe.
	How Starbucks makes money – Simply speaking, Starbucks makes money by selling coffee, tea, food, and other ready-to-drink beverages in its company-operated or licensed stores. Other revenues also come from royalty and licensing incoming, consumer-packed goods, food service, etc., since Starbucks products can be found in grocery stores, convenience chains, and other beverage selling places.
	How Microsoft makes money – The segment consists of products and services developed for productivity and information and represents about one-third of Microsoft’s revenue. Its flagship is the Microsoft Office software suite. Besides, there are LinkedIn, the professional social network, and Dynamics, the cloud-based solutions for business apps, such as ERP or CRM.
	It is true that 90% of Toyota’s revenue comes from automotive sales. But the company also generates revenue from other operations, such as financial services, investments, and machinery.