Links to General Learning Resources

Following are specific resources to understand VPC in more detail e.g., relevant articles.

• Articles:
  • A Stakeholder Perspective of the Value Proposition Concept
  • Value Proposition Design: How to Create Products and Services Customers Want
  • Value Proposition Canvas: Identification of Pains, Gains and Customer Jobs at Farmers’ Markets

Following are general resources to understand VPC in more detail e.g., links to YouTube video clips.

• YouTube Videos:
  • What is VPC?
  • What is VPC?
  • UBER’s VPC
  • Amazon’s VPC