Success Stories

Real-life examples should ideally drive every concept. Here are some of the examples of big corporate giants with their value proposition:

	VPC aims at achieving a fit between what the customer wants and what product/service can offer to overcome pains and generate gains. Here is an example of Tesla value proposition use case as a FIT, rather than Misfit.
	Amazon.com has evolved from an online bookstore to one of the most major online shopping platforms in the world. Amazon.com has developed from a struggling brand prior to the internet bubble bust in 2000, providing an excellent case study for analysing and explaining the potential for value proposition-driven innovation.
	As expected from Apple, a company known as much for its commitment to sleek, elegant product design as for its actual products, Apple reaffirms its value proposition in the copy for its iPhone line of products – specifically, the device’s design, the ease of use that has been a cornerstone of Apple’s design aesthetic since the launch of OS X, and the aspirational qualities that an iPhone supposedly offers the user.
	Unbounce’s value proposition is readily evident from the minute you arrive on the homepage, mainly the ability to develop, publish, and test landing pages without any I.T. help, as you might expect from a firm specialising in conversion rate optimisation.
	Slack has various advantages that support its basic value prop of making collaboration easier, which is the value prop of practically every productivity programme on the market.
	Uber’s distinctive value proposition, on the other hand, is something it does extremely well. With a single tap, client can summon a car to their location. Uber drivers are well-versed in the area and there is not direct cash involved in the transaction – all transactions are digital.